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  • Veckans butik

    Bara 6 av 25 nätbutiker finns kvar – varför?

    2010 hade jag en kategori här på bloggen som hette “Veckans butik” Jag intervjuade nätbutiker och ställde en massa frågor om svårigheterna med att driva e-handel, nyheter i sortimentet och var de såg sig själva om 10 år. 2012 gick jag igenom listan av intervjuade butiker och såg att bara 13 av 25 butiker fanns kvar. Idag är det bara 6 av 25 som fortfarande är aktiva under samma varumärke och sida. Hur kommer det sig att det bara var de här som lyckades hålla sig kvar? De flestar har sålts vidare till konkurrenter (Uppercut, Beauty Planet, Brandos). Adisgladis har hittat en nisch som idag är något konsumenterna efterfrågar – ekologiska plagg…